Lion Adopts a Patch in Lidcombe
Thursday 11 September 2014
Photo Opportunity: 12.30 pm | Corner of Parramatta Road and Nyrang Street, Lidcome | VIP: Barbara Perry, Member for Auburn
The Keep Australia Beautiful National Association, in partnership with Lion, is proud to be launching the Adopt a Patch program in Lidcombe this month. This national initiative will harness volunteers from Lion manufacturing sites to help Keep Australia Beautiful transform litter-strewn public places into areas of natural beauty for the wider community to enjoy.
Team members at Tooheys Brewery Lidcombe have adopted a heavily littered plot on the corner of Parramatta Road and Nyrang Street that is overgrown with weeds and litter. Works will start with the removal of litter and weeds, and progress to improvements like planting native shrubs and flowers and ongoing maintenance.
The Keep Australia Beautiful Adopt a Patch program engages local communities and manufacturing sites to improve patches of community land on their doorstep. The program develops a sense of place by empowering local employees and communities to take action and improve their community spaces in line with local needs.
Keep Australia Beautiful CEO Peter McLean said, “Adopt a Patch identifies, engages and supports active communities. Keep Australia Beautiful is able to provide a framework in order to give resources and support to community groups and local manufacturers looking to make a difference in their local area.”
Mark Toomey, Brewery Director at Tooheys said: “Adopt a Patch gives our team the opportunity to make an ongoing positive contribution to the community in which we work. The patch is in a prominent location, and we will get a great deal of satisfaction seeing the results of our team’s effort over time, as many of us pass the patch every day.”
Auburn City Council Mayor Hicham Zraika said: “It’s fantastic to see local businesses like Lion getting behind Keep Australia Beautiful and taking the initiative to enhance a public space here in Lidcombe. We wholeheartedly support this initiative and look forward to seeing the outcome.”
The Adopt a Patch program is sponsored by Lion, one of Australia’s leading beverage and food companies. This project is part of Lion’s ongoing commitment to sustainability, and in particular to reducing litter in the communities surrounding Lion’s manufacturing sites.
Contact Stacey Passey
Phone (02) 8626 9396
About Keep Australia Beautiful
Keep Australia Beautiful is the national peak body on litter prevention. With over four decades of experience in engaging Australians to care for their local environments, (not to be confused with the organisation Clean Up Australia Day) KAB Programs include Sustainable Cities, Tidy Towns, Clean Beaches, National Litter Index, Eco-Schools, The LITTLE Committee, Australia’s Litter Action Plan, and Keep Australia Beautiful Week in August.
The KAB National website is kab.org.au where all information on the organisation can be accessed including the National Litter Index which is Australia’s only independent nation-wide litter research.
Lion is a leading beverage and food company with a portfolio that includes many of Australia and New Zealand’s favourite brands such as Tooheys, Dairy Farmers, XXXX, PURA, Hahn, Berri, Speight’s, King Island Dairy, Boag’s, Yoplait, Wither Hills and COON.
Our products accompany life’s sociable moments, whether it’s a family meal or good times at the pub with mates. Dairy, juice, soy and the responsible enjoyment of alcohol beverages are all part of a healthy lifestyle for many people, and when enjoyed in moderation, our combined portfolio of food and drink brands can benefit wellbeing.
We employ close to 7,000 people and take great pride in our local manufacturing footprint across the Tasman, which spans 36 sites – including large breweries, craft breweries, wineries, distilleries, dairy farms, milk, cheese, yoghurt and juice sites as well as venues and over 40 Liquor King retail outlets in New Zealand.
We invest in a range of community groups and social change organisations that drive real improvements in the community and encourage positive consumption behaviours.