Past campaigns

Litterers Anonymous

Keep Australia Beautiful brought together an unlikely group of Australian celebrities to form a fictitious group called Litterers Anonymous.

Derryn Hinch, Lara Bingle, John Jarratt, Nick Giannopolous, Russell Gilbert and Tania Zaetta all took part to help highlight the issue of littering and how easy it is to avoid.

The Litterers Anonymous campaign hoped to make people more accountable for their actions and remind people to use the bin – and the right bin – given the growing number of recycling bins now also available in public places.

This campaign was supported by some of the leading companies in the beverage industry.

Litterers Anonymous TVC 30s