Trash My Ad
Trash My Ad was a campaign created to appeal to a youth market. The competition asked high school students and young people up to the age of 26 to create a tv or radio ad about anti-littering to motivate people to do the right thing and put litter in the bin. Winners received cash prizes and the winning entry was screened at cinemas. Over the 2 years it was run nationally, we received many creative and inspiring ideas.
You can visit www.trashmyad.com.au to view the ads received over 2010 and 2011.