Lead, inspire and educate others to do the right thing
It’s been over 40 years since we launched the first ‘Do The Right Thing’ campaign. For those old enough to remember the iconic ad’s jingle, it was a call-to-arms for Aussies too get behind litter prevention.
Fast forward to today and we’ve breathed new life into the campaign, but the messages still remain the same. Do the right thing by putting your rubbish in the bin to Keep Australia Beautiful.
In fact today, as populations grow and our convenient lifestyles produce more waste, we all have a responsibility to lead by example and prevent litter pollution.