BACK IN 2024 BY POPULAR DEMAND!
TRY GETTING THIS CATCHY TUNE OUT OF YOUR HEAD !
OUR 2024 CAMPAIGN TAKES US BACK TO THE 1990s
Our Do The Right Thing campaigns have always aimed to inspire Australians to lead the way in the fight against litter.
This year we are practicing what we preach – by re-using a catchy campaign from the 1990s which reminds us all to ‘Do the Right Thing – it’s an obligation’.
Launched in the 1990’s and known as the most successful anti-litter campaign in Australia, this catchy ad still resonates strongly with those who grew up in this era, and by popular demand we are reinvigorating this nostalgic tune and the timeless messaging behind it!
Watch this space!
#dotherightthing
JOIN US BY SHARING OUR CURRENT CAMPAIGN MESSAGES FAR AND WIDE!
ENJOY THE OUTDOORS,
RESPONSIBLY
The unprecedented events of 2020 meant protecting ourselves from the spread of COVID-19, and this saw drastic changes to the way we live – from staying at home more to increasing our hygiene practices. However, there were some unintended consequences of this new lifestyle, especially when it came to the waste we were producing.
Items like single-use food and beverage containers, face masks, hand sanitizer and gloves are still in high demand. All with the potential to end up as litter in our beautiful country.
Our DO THE RIGHT THING campaign reminds us of practical ways to Refuse, Rot, Reduce, Reuse, Recycle & Restore.
TAKE YOUR RUBBISH
WITH YOU
Leave nothing but footprints behind when you’re enjoying Australia’s beautiful outdoors – this includes taking home your organic waste.
Many of us don’t realise that throwing food scraps on the ground is considered littering with hefty fines applying in most states and territories.
This is because organic waste can pose a serious threat to our wildlife that can become ill if they consume it. Our food waste can take months, even years to breakdown, disrupting the delicate balance of our ecosystems.
DO THE RIGHT THING and dispose of ALL your waste correctly, and LEAVE NOTHING BEHIND!
INSPIRE OTHERS
TO CHANGE
The key to sustainable change, is education. That’s why our campaign calls on Australians to teach each other how to DO THE RIGHT THING.
It might be picking up a piece of rubbish from the ground or calling out a mate for littering.
It could be Refusing single-use plastic, or ensuring you are disposing of your organic waste correctly through FOGO or composting.
It might be how you Reuse or Repurpose an item rather than discarding it completely, or it could be through your Recycling efforts – ensuring ALL recyclable products go into the correct bin without contamination.
Remember, by starting small, we can inspire big change!
BUTTS BELONG
IN THE BIN
Our 2019 National Litter Index research revealed cigarette butts are Australia’s most littered item with an average of 16 cigarette litter items per square kilometre.
National estimates predict 8 billion cigarette butts get littered in Australia each year. These tiny plastic filters can wash into rivers and oceans where they break up into micro plastics, poisoning marine life and even humans that eat seafood.
So, DO THE RIGHT THING and bin your butts to Keep Australia Beautiful.
2023 DO THE RIGHT THING #ReduceWhatsInYourBin
As populations grow and our convenient lifestyles produce more waste, we all have a responsibility to lead by example, reduce our waste and prevent litter pollution.
In 2023 the Do the Right Thing messaging moved to choosing from the 6Rs of Waste (Refuse, Rot, Reduce, Reuse, Recycle & Renew). Participants were encouraged to share stories about how they had successfully reduced their waste, and formed waste-reducing habits. Participants created videos, took photos or shared posts on social media to show how they had engaged with the spirit of Do The Right Thing during KAB Week.
2021 DO THE RIGHT THING
It’s been decades since we launched the first ‘Do The Right Thing’ campaign. For those old enough to remember the iconic ad’s jingle, it was a call-to-arms for Aussies to get behind litter prevention.
Fast forward to the 2021 Campaign and we breathed new life into the brand, but the messages still remained the same. DO THE RIGHT THING by putting your rubbish in the bin will help Keep Australia Beautiful.
Change what you do, and others will too. C’mon everybody sing!
DO THE RIGHT THING
1990’s DO THE RIGHT THING (Keep Australia Beautiful as a member of the Litter & Recycling Research Association)
“A little bit of litter goes a long, long way,
Mother Nature is choking on it every day.
You’ve got to DO THE RIGHT THING it’s an obligation,
And your planet will thank you for your cooperation!”
1979 DO THE RIGHT THING
(Anti-Litter Campaign – 1979)
THE FUGITIVES
Keep Australia Beautiful has been encouraging Australians to DO THE RIGHT THING by putting rubbish in the bin for decades, and our campaigns aim to inspire a community where people care for each other and the environment.
In the 70’s, this version of DO THE RIGHT THING was recorded by THE FUGITIVES.
“When you’re out, and you’re about,
With everything you bring – DO THE RIGHT THING!
Change your way, every day today,
C’mon everybody sing – DO THE RIGHT THING!”
Do it right, keep it out of sight. Drop it in the BIN!
DO THE RIGHT THING
Produced by Ralph White | Sound Recording – 7 Records
PREVIOUS DO THE RIGHT THING AD CAMPAIGN VIDEOS…
