DO THE RIGHT THING –
Keep Australia Clean!
Since 1965, Keep Australia Beautiful has been inspiring and empowering community action to protect and enhance our environment. We run public awareness behaviour change campaigns and community engagement programs that promote sustainable behaviour while calling upon Australians to “Do the Right Thing & Keep Australia Clean”, when it comes to litter and waste.
Throughout the 80’s and 90’s, Australia launched the DO THE RIGHT THING campaign, which to this day, is still known as the most successful anti-litter campaign in Australia. This catchy commercial still resonates strongly with those who grew up in this era and we want to remind Australian’s that these messages around littering and climate change are just as relevant today!
DO THE RIGHT THING & KEEP AUSTRALIA CLEAN IS SUPPORTED BY THE FEDERAL GOVERNMENT
DO THE RIGHT THING
Keep Australia Clean!
Since 1965, Keep Australia Beautiful has been inspiring and empowering community action to protect and enhance our environment. We run public awareness behaviour change campaigns and community engagement programs that promote sustainable behaviour while calling upon Australians to “Do the Right Thing & Keep Australia Clean”, when it comes to litter and waste.
Throughout the 80’s and 90’s, Australia launched the DO THE RIGHT THING campaign, which to this day, is still known as the most successful anti-litter campaign in Australia. This catchy commercial still resonates strongly with those who grew up in this era and we want to remind Australian’s that these messages around littering and climate change are just as relevant today!
DO THE RIGHT THING & KEEP AUSTRALIA CLEAN IS SUPPORTED BY THE FEDERAL GOVERNMENT
ARE YOU A COUNCIL OR BUSINESS?
Would you like to integrate the ‘DO THE RIGHT THING’ logo and messaging into your communications to highlight your Anti-litter Strategies?
We work with you to integrate our message within your current marketing collateral and channels. Contact us for more information.
JOIN US BY SHARING OUR CURRENT CAMPAIGN MESSAGES FAR AND WIDE!
JOIN US BY SHARING OUR CURRENT CAMPAIGN MESSAGES FAR AND WIDE!
ENJOY THE OUTDOORS,
RESPONSIBLY
The unprecedented events of 2020 meant protecting ourselves from the spread of COVID-19, and this saw drastic changes to the way we live – from staying at home more to increasing our hygiene practices. However, there were some unintended consequences of this new lifestyle, especially when it came to the waste we were producing.
Items like single-use food and beverage containers, face masks, hand sanitizer and gloves are still in high demand. All with the potential to end up as litter in our beautiful country.
Our DO THE RIGHT THING campaign reminds us of practical ways to Refuse, Rot, Reduce, Reuse, Recycle & Restore.
TAKE YOUR RUBBISH
WITH YOU
Leave nothing but footprints behind when you’re enjoying Australia’s beautiful outdoors – this includes taking home your organic waste.
Many of us don’t realise that throwing food scraps on the ground is considered littering with hefty fines applying in most states and territories.
This is because organic waste can pose a serious threat to our wildlife that can become ill if they consume it. Our food waste can take months, even years to breakdown, disrupting the delicate balance of our ecosystems.
DO THE RIGHT THING and dispose of ALL your waste correctly, and LEAVE NOTHING BEHIND!
INSPIRE OTHERS
TO CHANGE
The key to sustainable change, is education. That’s why our campaign calls on Australians to teach each other how to DO THE RIGHT THING.
It might be picking up a piece of rubbish from the ground or calling out a mate for littering.
It could be Refusing single-use plastic, or ensuring you are disposing of your organic waste correctly through FOGO or composting.
It might be how you Reuse or Repurpose an item rather than discarding it completely, or it could be through your Recycling efforts – ensuring ALL recyclable products go into the correct bin without contamination.
Remember, by starting small, we can inspire big change!
BUTTS BELONG
IN THE BIN
Our 2019 National Litter Index research revealed cigarette butts are Australia’s most littered item with an average of 16 cigarette litter items per square kilometre.
National estimates predict 8 billion cigarette butts get littered in Australia each year. These tiny plastic filters can wash into rivers and oceans where they break up into micro plastics, poisoning marine life and even humans that eat seafood.
So, DO THE RIGHT THING and bin your butts to Keep Australia Beautiful.
Keep Australia Beautiful has championed the Do The Right Thing message for 50+ years.
Do The Right Thing is our all-year messaging that overarches our shorter campaigns. One of the shorter campaigns we run in August every year is Keep Australia Beautiful Week. Check out some of our Keep Australia Beautiful Week campaigns from the last few years…
Keep Australia Beautiful has championed the Do The Right Thing message for 50+ years.
Do The Right Thing is our all-year messaging that overarches our shorter campaigns. One of the shorter campaigns we run in August every year is Keep Australia Beautiful Week. Check out some of our Keep Australia Beautiful Week campaigns from the last few years…
