A Little Taste of Plastic – How Litter Comes Full Circle

Published On: August 15th, 2025

A Little Taste of Plastic – Keep Australia Beautiful Anti-Litter Campaign 2025

When we drop litter, it doesn’t just disappear. It travels through our streets, parks and waterways, breaking down into smaller and smaller pieces – until it becomes microplastics.

Marine animals mistake these tiny pieces for food. Fish and seabirds consume them, and the chain reaction begins. Those same plastics can end up back in the food we eat, meaning litter isn’t just an environmental issue – it’s a human health issue.

A Little Taste of Plastic is our latest DO THE RIGHT THING campaign, launched post-KAB Week, to remind Australians that litter prevention is an all-year-round responsibility. The biodiversity impacts of plastic pollution are devastating – it destroys habitats, pollutes food sources, and threatens the survival of some of our most beloved wildlife.

Plastic pollution isn’t just an eyesore; it’s a ticking time bomb. Australia produces approximately 3.4 million tonnes of plastic annually, with only 13% of it being recycled. The rest ends up in landfills, incinerators, or worse – scattered across our landscapes and oceans. Studies have shown that Australians unknowingly consume up to 5 grams of microplastics every week. That’s the equivalent of eating a credit card.

This is why Keep Australia Beautiful needs your support. The campaign video is more than a PSA; it’s a spark. But even the most compelling message needs momentum. Going viral means this truth reaches beyond our echo chambers – into dinner tables, classrooms, offices, and councils. It means empowering citizens with the knowledge to change habits and demand systemic change.

By sharing this campaign, you’re not just forwarding a link. You’re joining a movement. You’re amplifying a call to protect our ecosystems, our wildlife, and our own health. Viral reach equals visibility, and visibility leads to action.

So let’s not just watch the video. Let’s launch it. Share it, tag it, talk about it, and live it. Because the fight against plastic pollution starts with awareness – and ends with action.