DO THE RIGHT THING – IT’S AN OBLIGATION
AND YOUR PLANET WILL THANK YOU FOR YOUR COOPERATION

Try getting this catchy tune
out of your head!

Launched in the 90’s and known as the most successful anti-litter campaign in Australia, this catchy ad still resonates strongly with those who grew up in this era, and Keep Australia Beautiful (who were part of the Litter & Recycling Research Association at the time), want to remind Australian’s that these messages around littering and climate change are just as relevant, if not more dire today!

KAB are bringing this song back by popular demand and working with businesses like Yo-Chi who are helping to reinvigorate this nostalgic 90s tune and the timeless messaging behind it!

‘Do the Right Thing –It’s an Obligation’

What did Yo-Chi do with the retro track?

Yo-Chi set out to reinforce the impact of litter on land and at sea, while getting children of today singing this song, the same way the kids from the 80’s and 90’s did.

Check out Yo-Chi’s version on their TikTok – they have added some fresh new beats.

Keep an eye out in-store @ Yo-Chi and on their socials as they create a modern day spin on this prolific campaign.

What can YOU do with it?

Your challenge is to HELP US make this song go viral!
Don’t forget to tag @keepaustraliabeautiful so we can reshare your work!

Check out our modern-day spin on our favourite part of the song

OBJECTIVES OF THE CAMPAIGN

  • Engaging audiences in a fun, playful way that draws on the nostalgia of the 90’s DO THE RIGHT THING – it’s an obligation
  • Inspiring a new generation of children with the catchy jingle and lyrics, and re-engaging those from the 80s/90s who love and remember the song – and hopefully going VIRAL!
  • National anti-litter campaign messaging, using social media and in-store comms with a focus around using bins and reducing single-use plastic. Encouraging Australians to Do the Right Thing – It’s an Obligation!
  • Raising awareness of the need for compostable & reusable packaging, and encouraging consumers to put rubbish in the bin.
  • Inspiring conscious consumers and businesses to move towards sustainable practices and to showcase Yo-Chi as a leader in this space. ( Read more…)
  • Looking for other industry partners to also support the relaunch of this song and brand . (Contact Us)