Do the Right Thing
Information about this logo.
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elit eiusmod tempor incididunt labore
am tum dolore magna.
Do the Right Thing
Information about this logo.
Ipsum dolor sit amet consect adpisic
elit eiusmod tempor incididunt labore
am tum dolore magna.
Do the Right Thing
Information about this logo.
Ipsum dolor sit amet consect adpisic
elit eiusmod tempor incididunt labore
am tum dolore magna.
2023
DO THE RIGHT THING
#ReduceWhatsInYourBin
The 6R’s of Waste campaign
As populations grow and our convenient lifestyles produce more waste, we all have a responsibility to lead by example, reduce our waste and prevent litter pollution.
In 2023 the Do the Right Thing messaging moved to choosing from the 6Rs of Waste (Refuse, Rot, Reduce, Reuse, Recycle & Renew). Participants were encouraged to share stories about how they had successfully reduced their waste, and formed waste-reducing habits. Participants created videos, took photos or shared posts on social media to show how they had engaged with the spirit of Do The Right Thing during KAB Week.
2021
DO THE RIGHT THING
“Change what you do, and others will too. C’mon everybody sing!”
It’s been decades since we launched the first ‘Do The Right Thing’ campaign. For those old enough to remember the iconic ad’s jingle, it was a call-to-arms for Aussies to get behind litter prevention.
Fast forward to the 2021 Campaign and we breathed new life into the brand, but the messages still remained the same. DO THE RIGHT THING by putting your rubbish in the bin will help Keep Australia Beautiful.
Download the Content Plan from 2021 below:
1990s
DO THE RIGHT THING
(Keep Australia Beautiful as a member of the Litter & Recycling Research Association)
“A little bit of litter goes a long, long way,
Mother Nature is choking on it every day.
You’ve got to DO THE RIGHT THING it’s an obligation,
And your planet will thank you for your cooperation!”
2022
December
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Check out the amazing prizes up for grabs when you register for KAB Week 2024!
Thanks to our sponsors Go for zero, Paper saver and Roo bags for donating these great prizes to help Keep Australia Beautiful.
